PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU DFDR BFD – 77 (January 2026 – July 2026) Assignment Questions
Q1. Describe Personal selling.
Q2. Discuss factors affecting consumer purchase decision making process.
Q3. Write short notes on the following:
a. B2C
b. Maslow’s Hierarchy of Needs
c. Customer Loyalty
d. Price Discrimination
Q4. Give a brief account of CRM.
IGNOU BFD – 77 (July 2024 – January 2025) Assignment Questions
Q1. Explain the emerging trends in fashion retail marketing.
Q2. Discuss different sources of sales promotion.
Q3. Write short notes on the following:
a. SPIN selling
b. Consumer Decision Making Process
c. Credit and Cash Management
d. Price Discrimination
Q4. What are the strategies followed by Pantaloon with respect to category management?








